PROJECT Create a new logo for BikeABQ, Albuquerque’s bicycling advocacy group. The primary goals were to convey the inclusive nature of the organization and its ties to this location. These goals were accomplished by representing bicycles with the recognizable symbol of the wheel rather than a particular style of bike or rider, while Albuquerque is depicted by its two primary geographical features—the mountains and river—as well as the downtown skyline.
